Over the last decade there has been a clear and pronounced shift in marketing dollars toward motor sport sponsorship. In 1997 there where more than 250 companies, including 70 of the Fortune 500 putting up over a quarter of a billion dollars for the privilege of sponsoring stock car racing. Driving this movement is a strong emotional bond existing between fans and the corporate sponsors that support stock car racing.  Resulting in a more positive outlook consumers have toward companies that sponsor stock car racing compared to other companies that do not.   In 1994, Performance Research, a sports marketing research firm in Newport, Rhode Island, published a report called RaceStat. The RaceStat study revealed two important facts. First, stock car racing fans are very aware of who sponsors their sport, and second, they have a strong tendency to purchase the products of the sponsoring companies. With the numbers much higher today, many will argue that race team sponsorship is the one last marketing bargain available in sports.

MRI Motorsports is committed to promote our sponsors to their loyal followers of racing.

CLICK HERE for our sponsorship opportunities brochure,

where you can learn more about what MRI Motorsports has to offer.

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