MRI MOTORSPORTS - QUARTER MIDGET RACING

MRI Motorsports LLC was founded by the principals of MRI Flexible Packaging LLP with a two fold goal in mind, one, to pursue their love for automobile racing and two, to create an opportunity for their customers to enter the world of motor sports marketing.

MRI Motorsports is a subsidiary of MRI Flexible Packaging LLP. MRI Flexible Packaging is a manufacturer of polyethylene stretch sleeve labels, oriented polypropylene roll-fed labels, shrink sleeves, and shrink roll-fed labels. As the competition for shelf space and visual appeal heats up, the need for excellence in design, print quality, turnaround time, and problem solving is greater than ever. That's why more companies rely on MRI, where brilliance is found in eye-catching labels that we create . . . and in our people who create them.

Over the last decade there has been a clear and pronounced shift in marketing dollars toward motor sport sponsorship. In 1997 there where more than 250 companies, including 70 of the Fortune 500 putting up over a quarter of a billion dollars for the privilege of sponsoring stock car racing. Driving this movement is a strong emotional bond existing between fans and the corporate sponsors that support stock car racing. Resulting in a more positive outlook consumers have toward companies that sponsor stock car racing compared to other companies that do not. In 1994, Performance Research, a sports marketing research firm in Newport, Rhode Island, published a report called RaceStat. The RaceStat study revealed two important facts. First, stock car racing fans are very aware of who sponsors their sport, and second, they have a strong tendency to purchase the products of the sponsoring companies. With the numbers much higher today, many will argue that race team sponsorship is the one last marketing bargain available in sports.

Well MRI Motorsports isn’t performing on the Nextel Circuit just yet, however, the marketing advantages of sponsorship still exist. What MRI allows for is sponsorship at a much lower initial investment. A perfect opportunity for a company to take their first step into motorsport sponsorship and grow with us as we pursue the dream of one day fielding a team on NASCAR’s elite stock car circuit, The Nextel Cup Series.

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